Lesson 13 of 22
In Progress

Growing Your Community (LinkedIn Automation)

UPG Team March 17, 2023

Welcome to the module on building and engaging your community. In this module, we will discuss the key concepts, strategies, and best practices involved in building and engaging a community or crowd. Whether you are building a community around your personal brand, business, or social cause, the principles and techniques we will cover are applicable to any context.

Before we dive into community building, we want to remind you of the importance of aligning your actions and goals with your character strengths. We recommend that you go to the share tree website provided https://sharetree.org/character-cards/ and pick three character strengths that align with your MTP (Massive Transformative Purpose) and the culture that underpins your movement. Then, choose an additional four character cards that help attract people with those character strengths into your community. By projecting your message and mission to the world through culture and character strengths, you can create a powerful magnet for attracting like-minded people to your community.

In previous modules, we have provided you with tools and resources to help you build your community. We explored the knowledge business, content creation, and interviewing domain experts to capture other audiences. We also discussed the key points of community growth, including defining community and crowd building, identifying your target audience, choosing communication channels, creating engaging content, and encouraging participation and interaction..

To ensure that you make community development a priority, we recommend setting aside the first two hours of your workday to focus on community development. During this time, you can host events, respond to messages, and engage with your community. You can also consider using POAPS (Proof of Attendance Protocol) to encourage participation and reward members for their engagement, and most importantly get the feedback needed to improve your plans and content.

When building community and creating content, it’s important to keep in mind that your efforts should not only focus on the present, but also on the future. One way to do this is by creating evergreen content that is designed to be relevant and valuable over a long period of time and can be used to onboard both new community members and potential customers. To create evergreen content, you can follow a linear step-by-step process much like the Future You program.

In addition to the strategies we discussed in previous modules, you can leverage LinkedIn and Linked Helper to reach out to domain experts, potential partners, or customers. Linked Helper is an automation tool that can help you make initial connections and start conversations.

Here are a few examples and use cases of community building:

Customer support community: Companies can create online forums or communities where customers can ask questions, share feedback, and get help from each other. This can reduce the workload of customer support teams and also create a sense of belonging among customers who feel like they are part of a community.

Professional networking community: Professionals in a particular industry can come together in an online community to network, share knowledge and resources, and collaborate on projects. This can help individuals build their personal brand and expand their professional network.

Interest-based community: People with similar hobbies or interests can come together in an online community to share tips, ideas, and experiences. This can provide a sense of belonging and help individuals learn new skills or discover new interests.

Local community: People in a particular geographic area can come together in an online community to discuss local issues, share resources, and organize events. This can help build a sense of community and facilitate local action and change.

Social cause community: People passionate about a particular social cause can come together in an online community to share information, organize events, and advocate for change. This can help build momentum around a cause and create a sense of collective action.

These are just a few examples, but community building can be applied to a wide range of contexts and goals. The key is to create a space where people can connect, share, and collaborate around a common interest or goal.

We believe that building a community and creating a movement around your mission is a powerful way to make a positive impact in the world. That’s why we are excited to offer you the opportunity to grow and collaborate with the UPG community. By being part of the UPG movement, you can connect with other like-minded individuals and businesses who share your passion for creating a better future.

Your input and feedback are essential to the growth of our community, and we welcome your collaboration in shaping the UPG movement. We encourage you to share your thoughts, ideas, and experiences with us, so we can learn from each other and work together to achieve our common goals.

As you continue to build your community, we invite you to consider the framework of the future you as a tool for developing your vision and strategy. The UPG movement is committed to supporting your growth and success, and we look forward to seeing how you can contribute to the movement.

Building and engaging a community or crowd takes time, effort, and resources, but the benefits are worth it. By aligning your actions with your character strengths and mission, leveraging previous modules, setting aside time for community development, using LinkedIn and Linked Helper, and learning from real-world examples, you can create a thriving community that supports your goals and vision.

In the next module, we will discuss dotcom secrets and online marketing, which will provide you with valuable insights into building your online presence, growing your audience, and converting your followers into customers. We believe that this knowledge will be beneficial for your community-building efforts, and we encourage you to continue on this journey of growth and learning with us.

LinkedIn Automation (Linked Helper)

Bonus Community Building Content