Knowledge Business (Negotiation Tool)
The Knowledge Business Overview module is all about developing an attractive character, finding your competency, and creating a content strategy that meets the needs of your audience. To build a successful knowledge business, you need to focus on developing a personal brand that is authentic, relatable, and compelling, by leveraging your unique experiences and expertise. Additionally, you need to identify your competency, or the area where you can provide the most value, and position yourself as a leader in your field.
The Negotiation Tool
To gather insights and feedback from your audience, the Ask Campaign method involves reaching out to them and asking what they need and want. You can use this information to create content that provides value and helps your audience achieve their goals. You can also utilize AI technology for content creation, but it’s essential to approach it with caution and ensure that the content generated is high-quality, unique, and on-brand.
Ultimately, the goal of this module is to assist participants in becoming experts in their respective industries and to foster human connections with their audience. By developing a strong personal brand, building a following, and establishing yourself as an authority in your field, you can prepare for the upcoming Community Growth module and build a successful knowledge business.
To begin, it’s essential to understand that an attractive character is a persona that you create to represent yourself in your business or brand. It’s a unique blend of personality traits, values, experiences, and expertise that distinguishes you from others in your industry.
The attractive character is the face of your business, and it’s critical to create a personal brand that is authentic, relatable, and compelling. You want your audience to connect with you on a personal level, and the best way to do this is by sharing your personal stories, struggles, and successes. By doing so, you’ll build trust and establish a genuine connection with your audience.
When creating your attractive character, it’s essential to focus on your unique experiences and expertise. You want to position yourself as an authority in your field, and this can be achieved by showcasing your knowledge and sharing your insights with your audience. Additionally, it’s crucial to have a clear understanding of your target audience and their needs, so you can create content that resonates with them. In addition, to prepare for the upcoming Community Growth module, it’s important to be ready to build somewhat of a tribe. A tribe is a group of people who share a common interest or goal, and to build one, you need to create a community where your audience can connect with each other, share their experiences, and support each other.
To summarize, developing an attractive character involves creating a persona that represents you and your business. This persona should be authentic, relatable, and compelling, and it should showcase your unique experiences and expertise. By doing so, you can establish a connection with your audience and position yourself as a leader in your field.
Here are the bullet action steps for developing an attractive character:
Think about your success loop backstory and end goals, and how you can use them to inspire others. Consider the Future You Partner program to help you with this.
Identify your unique skills, experiences, and expertise, and how they can be leveraged to build a personal brand.
Develop a persona that is authentic, relatable, and compelling.
To build a successful knowledge business, you need to find your competency, or the area in which you can provide the most value to your audience. This means focusing on your strengths and the areas in which you have the most expertise. By finding your competency, you can position yourself as a leader in your field and build a loyal following.
As you work to build your knowledge business, it’s important to identify the most effective ways to deliver your content to your audience. This could mean creating videos, writing blog posts or articles, recording podcasts, or using other content delivery methods. In addition, it’s essential to focus on your target audience and understand their preferred methods of consuming content. This can help you create content that resonates with your audience and is more likely to be shared and engaged with.
In addition to focusing on your own skills and expertise, it’s important to remember the “who” rather than the “how.” This means focusing on your vision and the impact you want to have on your community, rather than trying to have all the answers yourself. By identifying the people who can help you grow and serve your community, you can achieve more than you could alone.
One way to achieve this is by using a combination of resources, including ChatGPT and subject matter experts. ChatGPT can help answer your questions and provide insights based on its vast knowledge base, while subject matter experts can offer more specialized knowledge and help you approach topics with more confidence. When approaching subject matter experts, it can be helpful to use ChatGPT or creating frameworks and content for interviews in a structured and efficient way.
Action steps are as follows:
Reflect on previous modules where we identified your strengths and areas of expertise, and how they can be leveraged to build a personal brand.
Develop a unique value proposition that positions you as a leader in your field.
Identify the most effective ways to deliver your content to your audience.
Explore ChatGPT and other resources that can help you answer questions and better serve your audience or approaching subject matter experts in your dream 100 list.
The Ask Campaign is a method that involves reaching out to your audience and asking them what they need and want. This can involve surveys, polls, and other forms of engagement. The goal is to gather insights and feedback that can help you create content and products that meet the needs of your audience. Participants will engage in an Ask Campaign to obtain answers to questions, which they can then use to create content through interviews, masterclasses, and workshops. The goal of this module is to assist participants in becoming experts in their respective industries and to foster human connections with their audience.
Here are some Action steps for you to consider
Develop a list of questions that you can ask your audience, for example, their number one struggle or pain in the industry or topic your focused on.
Conduct market research to identify the needs and pain points of your target audience. Reach out to your audience via email, social media, or other channels. Collect and analyse the feedback to identify patterns and trends.
Aligning Content Plan to Areas of Focus and Life or Project Roadmap
To ensure that your content plan is aligned with your areas of focus, it’s important to map out the specific topics that you want to cover in your content. Start by using the Dream 100 and Realistic 25 exercises from the Dream Customer module to identify the key people, topics, and platforms that are relevant to your knowledge business. Then, develop a content calendar that aligns with these topics, utilizing the formats and strategies outlined below to ensure that your content is engaging, valuable, and actionable for your audience.
Develop a Content Strategy:
Use the Ask Campaign method to generate content that your audience wants and needs. Create masterclasses, workshops, and interviews that provide value and help your audience achieve their goals.
Formatting Content Based on Content Type:
When creating content for your knowledge business, it’s essential to structure it in a way that makes it easy for your audience to consume and implement. One effective format is STORY, TEACH, TOOL, where you start with a relatable story that captures your audience’s attention, then teach them a concept or skill, and provide them with a tool or resource to implement what they’ve learned. Alternatively, you can use the MINDSET, TACTICAL, IMPLEMENTATION format, where you start with a mindset shift or belief that is essential for success, then provide tactical strategies to help your audience achieve their goals, and finish with a clear implementation plan.
When it comes to marketing your knowledge business, the HOOK, STORY, CALL TO ACTION format is an effective way to capture your audience’s attention, engage them with your message, and guide them towards taking action. The hook should be something that grabs their attention and speaks to their pain points or desires, followed by a story that shows them how you can help solve their problem or achieve their goals. Finally, provide them with a clear call to action that encourages them to take the next step towards working with you or accessing your content.
Repurposing and Amplifying Your Content Across Various Platforms:
Repurpose your content into different formats, such as videos, blog posts, and podcasts, to reach a wider audience. Syndicate your content across different platforms, such as social media, email marketing, and partnerships with other businesses. Leverage user-generated content, such as testimonials and reviews, to build social proof and credibility. Collaborate with other influencers and thought leaders in your field to expand your reach and audience.
Leveraging AI Technology like ChatGPT:
While leveraging AI technology like ChatGPT to help generate content for your audience can be a game-changer, it’s important to approach AI content generation with caution, as it can also lead to generic, unoriginal content that lacks the personal touch that is essential for building a strong personal brand. The module also highlights the use of AI technology for content creation, reminding participants of their prior experience creating a personal manifesto video. The emphasis this time is on applying the principles of Expert Secrets in their content creation by leveraging the content, tools, and ecosystem provided by the program, in conjunction with their individual efforts.